We believe it is the confidence in knowing what's beneath the surface. Of course, it's about creating our products with only the safest ingredients and your wellbeing in mind. But it's also about being transparent with our formulas and ingredients lists, so you can choose what's right for you and your body. We are one of only a few beauty brands who provide a comprehensive list of ingredients, down to the 0.01% of the finished formula. We explain our commitment to clean beauty in further detail here.